Circular Economy

At Harley & Marley, we are committed to reducing food waste and supporting the circular economy by sourcing responsibly and minimizing our environmental footprint.

Sourced Locally and Sustainably

Seafood is sourced sustainabily and locally by Atlantis Seafoods in the waters off the coast of Kilmore Quay, Wexford. Despite this, 50% of each fish is wasted when made for human consumption

95% Reduction in Fish Waste

Fish waste from these stocks, which would otherwise be given over to landfill, are provided to Harley & Marley. The production of Harley & Marley petfood & treats reduce waste by 95%

Superfood recipe

We combine these fish stocks with other sustainably farmed ingredients, such as seaweed and parsley to create the delicious tasting Harley & Marley product range.

The production of our food reduces unnecessary waste in the environment, supports local fisheries, contributes to Ireland’s climate action goals, and bolsters the circular economy.

"Supplying our fish to Harley & Marley is a big positive for us. We're Origin Green Gold Members and waste reduction is high on our agenda. Being able to utilise the offcuts from our fresh fish and turn them into high value pet food and treats is a win-win all round. Good for fisheries, the circular economy - and our pets!"